The Alliance of Independent Music Merchants (AIMM) exists to inspire, expand, and support the music-making community. AIMM’s mission is to create a stronger music industry by focusing on the leading music industry retailers and suppliers in order to create the best possible experience for the customer.

Everything we do centers on elevating the customer experience. AIMM retailers are known for offering trusted guidance, quality products, and the kind of personalized care that can only come from independently owned music stores. By aligning with manufacturers who share these values, we ensure musicians receive not only the right gear but the support and inspiration to grow in their craft.

In addition to offering today’s most trusted brands, AIMM retailers also provide access to exclusive, proprietary products developed in partnership with leading manufacturers. These items are available only through AIMM member stores, giving musicians a curated selection of gear they won’t find anywhere else — and reinforcing our commitment to innovation, quality, and the independent retail experience.